Roger Federer launches sustainable vegan sneakers made with vegan leather

Tennis champion Roger Federer and Swiss footwear brand On have joined forces to launch their first tennis-inspired sneaker, The Roger.

Read Time:   |  7th July 2020


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Tennis champion Roger Federer and Swiss footwear brand On have joined forces to launch their first tennis-inspired sneaker, The Roger

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Tennis champion Roger Federer and Swiss footwear brand On have joined forces to launch their first tennis-inspired sneaker, The Roger.

The tennis player, who is ranked world No. 4 in men’s singles tennis, teamed up with the Zurich-based performance brand to create The Roger Centre Court 0-Series that combines Federer’s minimalistic style with On’s technical performance.

Lightweight 

The limited-edition shoes have been made vegan leather to reduce their environmental footprint and have been cleverly designed with a hidden feature in the sole dubbed The Speedboard which returns energy from impact to make “every step feel lighter”.

As well as being made from animal-free leather, the sneaker has been designed to reduce material consumption and its environmental footprint and weighs in at just one-third the weight of most sneakers thanks to its lightweight soles.

On’s award-winning ClouTec sole is designed to deliver “unrivalled cushioning” without a lightweight feel that won’t wear the wearer down.

The shoes will be available through a draw on On’s website today and exclusively at Dover Street Market retailers worldwide at a price of $249.99.

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Discussing the thought process that went into the design of the animal-free sneakers, Federer said in a statement: “The minimalist design and easy comfort of On’s shoes had me hooked years ago. I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day.

“I love working with the On team, using my knowledge of performance footwear and personal interest in fashion to contribute to product development. I’m proud to be a part of the creation of The Roger, which is the most comfortable tennis-inspired sneaker you will ever wear.”

‘Created with sustainability in mind’

According to On, the shoe is not just kind to animals, it’s also been designed with sustainability in mind too.

On co-founder David Allemann, said: “We love to explore and aspire to protect the incredible natural beauty that surrounds us, hence this new generation of tennis-inspired sneakers has been created with sustainability in mind.“The Roger is crafted from vegan leather and has been designed for lightness to reduce material consumption. The result is a significantly smaller environmental footprint for this tennis-inspired sneaker. The vegan leather has approximately 30 percent of the footprint of animal leather.”

“We’re super excited to be releasing The Roger Centre Court today, combining On’s years of performance design with our new teammate’s contribution has produced an awesome shoe – and we’ve had a lot of fun doing it,” he added.

The Roger Centre Court 0-Series are available via an online raffle here closing today or via Dover Street Market locations worldwide.

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